By Jim Carman and Christine Rebhorn

Career fairs can be great opportunities to connect with representatives of some of your target companies and meet with leaders from smaller and less-well-known companies where employees often have greater access to senior people and more influence on the organization. Consider the following points as you prepare to attend your next event: 

• Introduce yourself to employers with your 30-second commercial as you present your resume.  Highlight your employment goal, education, qualifications, relevant experience, and always mention the name of people you know who work for the company.
     
• Keep the 30-second commercial like a PowerPoint presentation -- too much information and it loses its meaning. 
  
  
• While waiting your turn to speak to company representatives, give job candidates ahead of you the courtesy of a private conversation -- stay out of their space while they are introducing themselves and connecting with a potential employer.
      
• Dress for success. This is your first contact with the company. You can never overdress. Remember to lose the military jewelry and the mirror-like inspection shoes. The goal is to exude executive presence in civilian business attire.
  
  

• Mute your cellphone and the “I’m so important” Bluetooth device -- what is more important than connecting with hiring managers and fellow job seekers?   
• Talk to hiring managers about what you have learned in your research about their company and explain why you want to work there.  Be prepared to discuss your readiness for posted positions and always mention the position or requisition number gleaned from the company’s website.
  
  
• Don't ignore companies you do not recognize -- engage the recruiter with the following questions: What types of positions are you looking to fill; are your needs immediate or longer term; and how would you describe the ideal candidate? 
  
  
• Don’t be discouraged if the recruiter directs you to a website to complete an online application.  Many companies require all job applicants to complete this step to facilitate federal government reporting requirements.      
  
  
• As you develop an understanding of the company’s needs and concerns, focus on how you can help the company make money or save money. 
  
  

Don't expect to leave your next event, or any career fair, with an offer. The purpose is to make a connection with a company representative and begin the dialogue. Always ask for contact information, write thank-you notes, and remember to follow up with company representatives.   

This article was first published in 2017. Last update: Aug. 23, 2024.