How to Market Yourself for a Second Career

How to Market Yourself for a Second Career

Changing careers is an intricate process that affects every member of your family. In addition to trying to find the right niche for your professional life, you must consider whether you are willing to relocate, disrupt your spouse’s career and your children’s schooling, and potentially change your lifestyle.

Unlike military relocations and new assignments -- where the stress of frequent moves is mitigated by sponsor programs, supportive networks on both ends of the move, and immersing yourself in a familiar organizational culture -- this time, you might be on your own.

Understanding who you are and what you would like to become for the second half of your professional life requires much introspection and consultation with people you trust and respect and who have successfully made the transition into a new career. As you prepare to make the leap, remember MOAA has assisted thousands of officers in making the transition from military service to civilian career success. 

We offer a full suite of career transition tools and services to include our Marketing Yourself for a Second Career publication. As a MOAA Premium or Life member, take advantage of your exclusive membership – download your copy today!

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About the Author

Col. Brian D. Anderson, USAF (Ret)
Col. Brian D. Anderson, USAF (Ret)

Anderson joined the staff of MOAA's Career Transition Services Department in August 2011. He served 26 years in the U.S. Air Force in a wide range of command and staff assignments. Connect with him on LinkedIn.